Born out of a simple frustration.

Baby & Co. Essentials was born out of a simple frustration — running from store to store just to put together everything a growing family needs. One stop for a maternity bra, another for baby shoes, a third for a decent pair of school shoes for an older child. It never made sense that "family shopping" had to mean five different shops and five different price tags.

So we built the one we wished existed: a single place where moms-to-be, new parents, and parents of growing kids can find what they need, at every stage — from the first belly band to the last pair of school shoes before the teenage years.

Today, Baby & Co. Essentials stocks everything from maternity and postpartum essentials, to newborn wear, to clothing and footwear for kids up to 15 years old. Every item is chosen with the same question in mind: would we buy this for our own family? If the answer isn't yes, it doesn't make it onto our shelves.

We keep our prices honest and our quality high, because we know a growing family already has enough to juggle. Shopping for them shouldn't be one more headache.

From bump to backpack, we've got you covered.